Cold First-Timer
Sarah's nervous and skeptical today. Build trust fast.
Sarah Park
hardFirst-time buyer
Sarah is a first-time buyer in her late 20s. She's excited but anxious about the process. She rewards agents who teach without condescending. She's easily rattled by jargon or high-pressure moves.
What you are selling
Your buyer-agent services. She has no agent, no lender, and a two-year plan that rising rents may have just collapsed into a now plan.
How the call started
She wandered into your Sunday open house without an agent, chatted with you for ten minutes about the market, and left her number on the sign-in sheet. You are calling her on Tuesday.
Your objective
Convert the open-house chat into a real buyer consultation on the calendar, plus a warm lender referral so she learns what she can actually afford.
Review 4 useful buyer notes
- •At the open house she asked, "is now a bad time to buy?" and listened hard to the answer.
- •Her rent is jumping at renewal; that is what moved her timeline up.
- •She works hybrid and needs a real home-office space.
- •She has not spoken to any lender yet.
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